Why Comparable Interactive Projectors Cost $1,200+ While Ours Start at $450
A transparent breakdown of where the money goes in the interactive projector supply chain — and why buying from the source factory changes the math.
Same Product Class, Very Different Prices
Browse retail listings for interactive projector systems and you'll find $1,200–$2,500 price tags, often for hardware equivalent to what we ship from $450. The difference is rarely the product. It's the chain behind it.
Follow a Unit Through the Chain
A typical retail unit passes through: the actual factory → an exporter → an import distributor → a national reseller → the installer's margin → you. Each link adds 20–50% for logistics, warehouses, sales commissions and profit. By the time the box reaches you, the manufacturing cost is often less than a third of the retail price.
What the Source Factory Does Differently
Aurora Vision is the factory. We design the hardware, write the interaction software, produce the contents, assemble in our own cleanroom and sell directly. The middle margins don't exist, so the same engineering lands at $450 — with OEM/ODM options included rather than upcharged.
"Cheap" vs "Good Value" — the Honest Distinction
Factory-direct is not the same as cheapest. When you compare, check: LED or laser source grade, sensor sensitivity, content library size, warranty terms and whether an actual engineer answers your questions. We compete on all of those while removing the middle of the supply chain — that's where the savings come from, not from thinner products.
What You Do (and Don't) Give Up
Buying direct means handling import clearance yourself or through a local agent — standard practice for B2B buyers, and we prepare full export documentation. For volume buyers, the savings compound: a 10-unit playground order saves thousands of dollars versus retail channels.
Want factory pricing on your next project? Send your list — quotes within 24 hours.
